T he Ateneo de Manila University Press invites book lovers and supporters of Philippine literature to celebrate hope in these difficult times! The launch of FOR THE PEOPLE, WITH THE PEOPLE, as edited by Ma. Regina Hechanova-Alampay, will be on Dec. 3, 2009, Thursday, at 3:00 p.m. The venue is the Ateneo School of Government, Social Development Complex, Admu campus, Katipunan Ave., Quezon City.

With a subtitle of "Developing Social Enterprises in the Philippines," FOR THE PEOPLE, WITH THE PEOPLE features the struggles and triumphs of the men and women behind such groups of CARD-MRI, Conti's Multipurpose Cooperative, Gawad Kalinga, Hapinoy, Kamay Krafts, Pathways to Higher Education, Rags2Riches, and Venture for Fundraising.

As the preface by Dr. Hechanova-Alampay explains, these stories "began with ordinary people dreaming and believing that change could happen, and committing themselves to that change . . . [and show] how bringing together business people, development workers and community leaders can create much more impact that simply doling out money . . . how radical solutions may actually work."

The coming together of diverse individuals, each but collectively trying to respond to social needs, open and willing to learn from and help each other along the way, is what social entrepreneurship is all about—an idea whose time has come, according to Dean Antonio La Vina of the School of Government, in his foreword to the book.

Thus aside from simply being about making high-end accessories from lowly trash, putting up houses, or being able to borrow money to start businesses—already great achievements in themselves—the stories have much to share about actualizing innovative ideas, feeling empowered, persisting and learning to work with others, and reaching goals people themselves have identified as a community.

The book will be available at launch price on December 3, and will be at Christmas sale price until December 15 from the Ateneo Press bookshop (+632-4265984). # # #

H ere are Ateneo de Manila University Press Events in December:

Forum on Caritas in Veritate with Jojo Magadia, SJ, Dec. 2, 2 p.m. to 5:30 p.m., Leong Hall, Admu campus, QC.

FOR THE PEOPLE, WITH THE PEOPLE, book launch, Dec. 3, 3 p.m., School of Government, Admu campus, QC.

AGENDA FOR HOPE, book launch, Dec. 9, 3:30 p.m., (New) Rizal Library, Admu campus, QC.

"Why Mindanao is Not Part of the Philippines," talk by P.N. Abinales, Dec. 10, 4:30 to 6 p.m., Ching Tan Room, SOM, Admu campus, QC.

MAALWANG BUHAY, book launch, Dec. 16, 4:30 p.m., MVP Basement Lobby, Admu campus, QC.

Books, Not Bullets! Christmas book sale, Dec. 1 to 15, Ateneo Press bookshop,

Sale hours: M-Th 8 a.m.-12 noon, 1 p.m.-6 p.m./1 p.m.-5 p.m. F, closed Sat.

Call for a price list or to reserve: 426-5984, 426-6001 ext 4612/7.

Ateneo de Manila University Press
Bellarmine Hall, AdMU Campus
Katipunan Ave., Loyola Heights
Tel 02-4265984; 4266001 ext 4613
unipress@admu.edu.ph

Visit our website: www.ateneopress.org

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